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Get What You Deserve by Jay Levinson & Seth Godin

Now this is one fascinating book. It points out that the way other people treat us is determined by the way we communicate ourselves to them. In every interaction we have with other people, the way we communicate is marketing ourselves to them. Even if you think you aren't involved in marketing yourself to other people and the world, you're still doing it; just not intentionally and therefore probably not very effectively. This may explain why you're not getting the results you want in some areas of your life. If you don't have the life you want, it's because you haven't learned to communicate (i.e. market yourself) effectively in that area.

I used to think I had no interest whatsoever in marketing, but that was before I understood what marketing actually was. When I became a writer, I realised that I needed to learn about marketing in order to get my message to other people. I have no interest in being a struggling writer, suffering for his craft. I want to be a popular writer whose message helps millions of people. So I started to learn about marketing.

I'd heard that Seth Godin is something of a marketing guru, and that led me to stumble across this book which takes the principles of guerilla marketing and applies them to your personal life.… Continue reading…

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