marketing

Now this is one fascinating book. It points out that the way other people treat us is determined by the way we communicate ourselves to them. In every interaction we have with other people, the way we communicate is marketing ourselves to them. Even if you think you aren’t involved in marketing yourself to other people and the world, you’re still doing it; just not intentionally and therefore probably not very effectively. This may explain why you’re not getting the results you want in some areas of your life. If you don’t have the life you want, it’s because you haven’t learned to communicate (i.e. market yourself) effectively in that area.

What you get in life from other people depends on the signals you send.

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